Take the medical world, for instance. I had to learn a lot about heart surgeons and what they do for my book, Paging Dr. Turov. It was an eye-opening experience.
That's why when my publisher suggested I make a video of my book, I jumped at the chance. I'd always wondered how other authors did that, as it seemed so complicated. I was pleasantly surprised to find it wasn't.
I simply went to vimeo.com and picked out a template. Then I played around with it, added different images and videos, and tweaked the words. My favorite part was picking out the music. I'm no artist and very non-visual, but I do love me some music.
To actually view the video, go to https://vimeo.com/386004373